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31.10.2023

The Visconti All-New “Looking East” Collection

Prepare to be enchanted as we take you on a journey through time and culture with the spectacular new “Looking East” collection.

This is not just a pen; it’s a masterpiece that effortlessly weaves together the timeless beauty of traditional Asian architecture and the pursuit of modern excellence.

In ancient Eastern cultures, one’s house was more than a mere dwelling; it was a living testament to personal taste, status, and wealth. This profound connection between architecture and identity is the very essence that has inspired the intricate design of our “Looking East” collection.

Imagine a writing instrument that not only serves as a tool but also encapsulates the rich heritage of Asian design, celebrating the profound connection between architecture, identity, and craftsmanship. The “Looking East” collection is the embodiment of this concept, and it’s a sight to behold.

What sets this pen apart is the meticulous attention to detail. Each filigree frame, delicately adorned in rose gold vermeil, is a work of art in itself.

These intricate patterns, beautifully engraved, come to life, creating a symphony of design that captures the essence of both tradition and modernity.

The filigree, resembling the intricate latticework of ancient Asian temples, adds a touch of opulence to your writing experience.

The mesmerizing contrast between the rose gold filigree and the pearlescent deep blue resin beneath is a visual treat that captivates the eye and ignites the imagination.

It’s a fusion of elegance and innovation that will undoubtedly leave an indelible mark on your senses.

But what truly sets the “Looking East” collection apart is the commitment to craftsmanship. The filigree frames are not simply decorative; they are works of dedication. Each frame is finely worked by engraving, with a painstaking process of hollowing out a cylinder of silver and coating it with precious rose gold.

This demonstrates the unwavering pursuit of excellence and the genuine passion for creating something extraordinary.

This pen transcends its utilitarian purpose; it’s a reflection of a rich heritage and a commitment to preserving the cultural tapestry of Asia. With the “Looking East” collection, you don’t just own a pen; you own a piece of history, a symbol of timeless beauty, and a reminder of the profound connection between craftsmanship, identity, and architecture.

In a world of mass-produced goods, the “Looking East” collection stands as a testament to the enduring allure of craftsmanship and the celebration of traditions that have transcended generations.

This is your opportunity to own a piece of this legacy, to savor the beauty of tradition and modernity entwined.

So, embark on this enchanting journey with us, and let the “Looking East” collection be your gateway to a world of elegance, culture, and craftsmanship.

Zeughausgasse 4, 6300 Zug, Schweiz